Curriculum

Evaluating Value for Online Needs
Building out your business plan, products or services to include your online presence & interactions

Customer Persona
Identifying and getting to know the habits of the customers that you’ll target online

Utilizing all the parts of your Google Business Profile
Whether it means creating your profile from scratch or taking advantage of new features offered, you’ll end the session with a functional google presence

Domain Names & Basic Websites
Launch or further refine your web-presence, learn how to create a free professional site through Google Sites

Search Engine Optimization
Understand the latest SEO strategies and how to get found by your customers

Social Media for Businesses
Use demographic tools available through social media to target your customers

The Basics of Market Research
Use digital tools to understand the market for your product or service

Taking advantage of Trends
Understand the features and reach of the major social media networks and which will help your business model

Have requests for digital skills that would help your business to be including in this course? Reach out and let us know!

Course Requirements

All participants will be required to have a video-call in advance of the course in order to establish the existence, ownership and verification status of their Google Business Profile.