Tucson Small Business Digital Academy Course
Fall 2022 Cohort
The Fall 2022 Cohort is full.
Contact us by email if you'd like to pre-register for the next cohort: businesshelp@tucsonaz.gov
Course Calendar
Orientation Day (Flex-format)
Virtual Option – Monday, Sep 19, 4—5pm
In-person Option – Monday, Sep 19, 5-6pm
In person classes:
Class 1 – Monday, Sep 26, 4-6pm
Class 2 – Monday, Oct 3, 4-6pm
Class 3 – Monday, Oct 10, 4-6pm
In person class location: La Suprema Works & Events, 319 W. Simpson St. Tucson, AZ (parking available)
Optional Virtual (Zoom) Discussion Sessions: Fridays from 12-1pm, Sep 30, Oct 7 & Oct 14
*A laptop or tablet will be required to fully participate in this course. Wi-fi will be provided during the in-person classes.
Curriculum
Evaluating Value for Online Needs
Building out your business plan, products or services to include your online presence & interactions
Customer Persona
Identifying and getting to know the habits of the customers that you’ll target online
Launching your Google Business Profile
Whether it means creating your profile from scratch or taking advantage of new features offered, you’ll end the session with a functional google presence
Domain Names & Basic Websites
Launch or further refine your web-presence
Search Engine Optimization
Understand the latest SEO strategies and how to get found by your customers
Social Media for Businesses
Use demographic tools available through social media to target your customers
The Basics of Market Research
Use digital tools to understand the market for your product or service
LinkedIn vs TikTok
Understand the features and reach of the major social media networks and which will help your business model
The Fall 2022 Cohort is full.
Contact us by email if you'd like to pre-register for the next cohort.
Questions? Contact Business Navigator Nicole Sanderson at 520-357-0010 or nicole.sanderson@tucsonaz.gov